We’re thrilled to share some exciting news—McCulley Optix Gallery has been named one of America’s Finest Optical Retailers for 2025 by INVISION Magazine!
Selected as an Honorable Mention in this prestigious international competition, our West Fargo-based practice is proud to be recognized alongside some of the top independent eyewear retailers in the U.S. and Canada.
Now in its 12th year, INVISION’s annual America’s Finest contest celebrates standout optical businesses that exemplify excellence in store design, marketing, web presence, and overall individuality. It’s a competition that showcases the heart of what independent eye care can be—creative, thoughtful, and truly patient-centered.
“Every year it is our honor to bring our readers the best of the best of independent optical retail in our industry,”
said Deirdre Carroll, INVISION’s editor-in-chief. “A business wouldn’t really fit our ‘Finest’ criteria if it weren’t an exceptional example of creative marketing, spectacular design, and a unique story. Each year, I am truly astounded by the caliber of entries we receive, and this year is no exception!”
For Dr. Melissa McCulley, this recognition is personal.
“This is such an honor! I’m passionate about creating beautiful spaces that make people feel good and cared for, and this award celebrates our commitment to bring the very best to our patients, I’ve wanted to win this title for a long time. It only seems fitting, as we head into our 20th year in business, that this recognition comes during a milestone year!”
The America’s Finest Optical Retailers awards go beyond just good looks. Winners are evaluated on how they serve their patients, how they innovate, and how they tell their story—both in their physical space and online. Judges assess everything from the storefront design and interior layout to social media presence and marketing creativity.
While the Grand Prize winners are featured in the July/August issue of INVISION, Honorable Mentions like McCulley Optix Gallery will be profiled in future monthly issues from September 2025 through June 2026. We’re honored to be included among such esteemed company and can’t wait to share more behind-the-scenes stories in the months to come.
Thank You
We share this honor with our loyal patients, incredible team, and supportive community. Thank you for believing in our vision (pun intended!) and for helping us grow into one of the finest optical practices in the nation.
Want to see what makes us one of the finest?
Book an appointment
or stop by and experience it for yourself.